Postcard Newsletters Attract New Business
Postcard newsletters attract new business
By: Roger C. Parker
Combine a postcard with a newsletter and you create a new way to reach prospects!
Postcard newsletters create a powerful synergy between online and offline marketing. Postcard newsletters combine the tangibility of mailed print communications with the power of the Internet.
Postcard newsletters permit you to efficiently (and legally) market to prospects who have not yet given you permission to contact them via e-mail.
In addition, you gain an efficient way to drive targeted traffic to your web site where prospects can download print and audio information, beginning profitable relationships that should last for years.
Goals
The goal of a postcard newsletter is not to communicate everything you know about each topic. Rather, the goal is to tease clients and prospects into wanting to learn more!
You tease best when you:
1. Communicate enough information to engage your prospects.
2.Convince prospects to visit your website to download more information and sign-up to receive future newsletters via e-mail.
Once you break out of the "I've got to tell everything in this mailing!" mentality, you open up numerous low cost, marketing opportunities for yourself and your firm.
The starting point
Start by creating a "full size," i.e., 8 1/2 by 11 inch, two-sided, One-Page Newsletter. (See www.onepagenewsletters.com for information and templates.
After developing a topic in the 625 words, (or less), required for a full-size One-Page Newsletter, you can easily extract the two or three most important ideas and reformat them as a postcard.
The easiest way to do this is to use a yellow highlighter to identify the most important ideas in your newsletter, so you can copy and paste the main ideas into a 4x6 or 6x9 inch postcard format.
Content and layout
The front of your postcard newsletter should contain a summary of the information-and its relevance- contained in the full-size newsletter that prospects can download from your website.
The front should also contain a reduced-size version of your One-Page Newsletter's nameplate. In addition, there should be a brief, unchanging, mission statement, plus a description of your firm and the benefits you offer your clients.
In addition to the recipient's address and your return address, the back of the postcard should describe the specific landing page where postcard recipients can download each month's One-Page Newsletter and sign up to receive future issues.
When appropriate, you can place coupons or promotional messages on the back of the postcard. Or, you can even sell or trade space to non-competing firms serving the same market as you do.
From newsletters to dollars
Convert newsletters into dollars by creating and promoting products and services that complement the topic of each issue.
Spin-off's can be as simple, or as elaborate, as desired. Options include 9-12 page reports, audio downloads, e-books, teleseminars, tip sheets, training, tutorials, seminars, and workshops.
To learn more
Visit www.designtosellonline.com to learn more and download two free chapters from Design to Sell, Roger C. Parker's 39th book.
When Size Doesn't Matter
When Size Doesn't Matter: PR for every business
Is public relations, or PR, just for the big guys? Not really.
PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message has never been lower. Among other benefits, PR:
makes people aware of your products and services;
shows the public what you stand for beyond products and services;
showcases the quality of your workplace;
prevents "bad press" from suspicious journalists, and
builds credibility, crucial for attracting investors and strategic partners.
Some companies strictly rely on advertising to promote themselves. PR hits people on a different level. Effective PR not only enhances public perception, it improves recruiting, financing and profits. To illustrate, let's consider a small business: the proverbial lemonade stand.
Suppose you're driving through the neighborhood and see a bunch of kids walking up and down the street with brooms, energetically sweeping the sidewalks. They are wearing bright, neat uniforms. Eventually you come to their lemonade stand and the sign says: WE CARE ABOUT ANYTOWN. Consider your response …
How would you expect their lemonade to taste? Would you look for reasons to like it, or dislike it?
Would you consider paying a 10-cent premium to support their business?
Would you have a positive or negative impression of the personnel?
Would you want your children to work there?
If you were a local reporter, would your story be positive or negative?
Would you be willing to invest in the business?
Advertising can be perceived as artificial, but PR wins over skeptics because it is genuine. By investing a little time and money on a worthwhile project, the lemonade stand reaps enormous rewards. By reaching out to the various Web news sites, it can tell its story to as big or as targeted an audience as it needs to, for a low cost.
You don't have to be a strategic-planning wizard to create a PR program. In fact, the procedure is quite simple:
figure out who your audience is;
get an idea of how it perceives you now;
craft a message to build on or correct the perception;
decide on a methods of communication;
implement your program, and
track changes in public perception.
Besides community service, PR typically involves public-interest news stories, speaking engagements, company-sponsored events and trade shows. Be sure to make PR content prominent on your company Web site and integrate PR with your search engine marketing.
Whether your customers are around the world or around the corner, they want to hear your story—don't keep them in suspense!
Use Your Time And Dollars Wisely On Advertising by www.pixel4less.com
As a business owner, every dollar you spend is a dollar right out of your pocket. This affects your profit margin and revenues. This can be especially difficult if it comes at a time when you're trying to grow your business. If you're going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need. Almost everyone is chasing search engine to increase traffic to their website.
In order to increase your online business traffic, it requires appropriate advertising to make the business popular. As your online business is overcrowded into the world wide web along with thousands of others selling the same product or service as yourself. Search engines have the potential to deliver a deliver a steady flow of targeted traffic to your website. There are 3 basic areas to consider for efficient use of your money when it comes to getting traffic to your website. 1. Use proper keywords to target to draw traffic back to your primary website. 2. Use Google's pay-per-click program matching with targeted keywords. 3. Use proper content on your website's homepage.
Pay-per-click programs are an excellent way to advertise your business without taking a risk that you have advertised in the wrong place. With pay-per-click, you can advertise you site and only pay for those who click the link and go to your site.You must spend adequate time and effort to research and generate a list of relevant and effective keywords. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income.
There is another option for drawing traffic to your website is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories.
Imagine hundreds of new articles each month on a topic of your choice...articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing traffic like post in forum, blogs, press release, etc.
Your goal should be to find a balanced mix of online and offline advertising. This will go a long way towards getting the greatest bang for your advertising buck! Be sure to explore your options and use your time and money wisely in the process.With a little creativity you will be maximizing your profits while minimizing your expenses.
Paras Shah
Online Pixel Advertising - Web Design - Web Site Template - Classifieds - Pixel Ads - Search Engine Optimization
http://www.pixel4less.com
By: Roger C. Parker
Combine a postcard with a newsletter and you create a new way to reach prospects!
Postcard newsletters create a powerful synergy between online and offline marketing. Postcard newsletters combine the tangibility of mailed print communications with the power of the Internet.
Postcard newsletters permit you to efficiently (and legally) market to prospects who have not yet given you permission to contact them via e-mail.
In addition, you gain an efficient way to drive targeted traffic to your web site where prospects can download print and audio information, beginning profitable relationships that should last for years.
Goals
The goal of a postcard newsletter is not to communicate everything you know about each topic. Rather, the goal is to tease clients and prospects into wanting to learn more!
You tease best when you:
1. Communicate enough information to engage your prospects.
2.Convince prospects to visit your website to download more information and sign-up to receive future newsletters via e-mail.
Once you break out of the "I've got to tell everything in this mailing!" mentality, you open up numerous low cost, marketing opportunities for yourself and your firm.
The starting point
Start by creating a "full size," i.e., 8 1/2 by 11 inch, two-sided, One-Page Newsletter. (See www.onepagenewsletters.com for information and templates.
After developing a topic in the 625 words, (or less), required for a full-size One-Page Newsletter, you can easily extract the two or three most important ideas and reformat them as a postcard.
The easiest way to do this is to use a yellow highlighter to identify the most important ideas in your newsletter, so you can copy and paste the main ideas into a 4x6 or 6x9 inch postcard format.
Content and layout
The front of your postcard newsletter should contain a summary of the information-and its relevance- contained in the full-size newsletter that prospects can download from your website.
The front should also contain a reduced-size version of your One-Page Newsletter's nameplate. In addition, there should be a brief, unchanging, mission statement, plus a description of your firm and the benefits you offer your clients.
In addition to the recipient's address and your return address, the back of the postcard should describe the specific landing page where postcard recipients can download each month's One-Page Newsletter and sign up to receive future issues.
When appropriate, you can place coupons or promotional messages on the back of the postcard. Or, you can even sell or trade space to non-competing firms serving the same market as you do.
From newsletters to dollars
Convert newsletters into dollars by creating and promoting products and services that complement the topic of each issue.
Spin-off's can be as simple, or as elaborate, as desired. Options include 9-12 page reports, audio downloads, e-books, teleseminars, tip sheets, training, tutorials, seminars, and workshops.
To learn more
Visit www.designtosellonline.com to learn more and download two free chapters from Design to Sell, Roger C. Parker's 39th book.
When Size Doesn't Matter
When Size Doesn't Matter: PR for every business
Is public relations, or PR, just for the big guys? Not really.
PR can work wonders for any company; and, with the advent of Web site PR, the cost to spread your message has never been lower. Among other benefits, PR:
makes people aware of your products and services;
shows the public what you stand for beyond products and services;
showcases the quality of your workplace;
prevents "bad press" from suspicious journalists, and
builds credibility, crucial for attracting investors and strategic partners.
Some companies strictly rely on advertising to promote themselves. PR hits people on a different level. Effective PR not only enhances public perception, it improves recruiting, financing and profits. To illustrate, let's consider a small business: the proverbial lemonade stand.
Suppose you're driving through the neighborhood and see a bunch of kids walking up and down the street with brooms, energetically sweeping the sidewalks. They are wearing bright, neat uniforms. Eventually you come to their lemonade stand and the sign says: WE CARE ABOUT ANYTOWN. Consider your response …
How would you expect their lemonade to taste? Would you look for reasons to like it, or dislike it?
Would you consider paying a 10-cent premium to support their business?
Would you have a positive or negative impression of the personnel?
Would you want your children to work there?
If you were a local reporter, would your story be positive or negative?
Would you be willing to invest in the business?
Advertising can be perceived as artificial, but PR wins over skeptics because it is genuine. By investing a little time and money on a worthwhile project, the lemonade stand reaps enormous rewards. By reaching out to the various Web news sites, it can tell its story to as big or as targeted an audience as it needs to, for a low cost.
You don't have to be a strategic-planning wizard to create a PR program. In fact, the procedure is quite simple:
figure out who your audience is;
get an idea of how it perceives you now;
craft a message to build on or correct the perception;
decide on a methods of communication;
implement your program, and
track changes in public perception.
Besides community service, PR typically involves public-interest news stories, speaking engagements, company-sponsored events and trade shows. Be sure to make PR content prominent on your company Web site and integrate PR with your search engine marketing.
Whether your customers are around the world or around the corner, they want to hear your story—don't keep them in suspense!
Use Your Time And Dollars Wisely On Advertising by www.pixel4less.com
As a business owner, every dollar you spend is a dollar right out of your pocket. This affects your profit margin and revenues. This can be especially difficult if it comes at a time when you're trying to grow your business. If you're going to succeed, you have to pay close attention to your bottom line and look for creative, innovative ways to cut costs while still getting what you need. Almost everyone is chasing search engine to increase traffic to their website.
In order to increase your online business traffic, it requires appropriate advertising to make the business popular. As your online business is overcrowded into the world wide web along with thousands of others selling the same product or service as yourself. Search engines have the potential to deliver a deliver a steady flow of targeted traffic to your website. There are 3 basic areas to consider for efficient use of your money when it comes to getting traffic to your website. 1. Use proper keywords to target to draw traffic back to your primary website. 2. Use Google's pay-per-click program matching with targeted keywords. 3. Use proper content on your website's homepage.
Pay-per-click programs are an excellent way to advertise your business without taking a risk that you have advertised in the wrong place. With pay-per-click, you can advertise you site and only pay for those who click the link and go to your site.You must spend adequate time and effort to research and generate a list of relevant and effective keywords. If you are promoting your own product you can always reinvest your earnings to continue your campaign and grow your income.
There is another option for drawing traffic to your website is based on the use of custom written articles and other targeted content. You can use your budget to have some unique articles written on your favorite key topics, but this can be very expensive and time consuming. Articles such as these can be submitted to article directories.
Imagine hundreds of new articles each month on a topic of your choice...articles that you can use just as if you had written them yourself! And of course PL content can be added directly to your own website or used in a variety of other ways for drawing traffic like post in forum, blogs, press release, etc.
Your goal should be to find a balanced mix of online and offline advertising. This will go a long way towards getting the greatest bang for your advertising buck! Be sure to explore your options and use your time and money wisely in the process.With a little creativity you will be maximizing your profits while minimizing your expenses.
Paras Shah
Online Pixel Advertising - Web Design - Web Site Template - Classifieds - Pixel Ads - Search Engine Optimization
http://www.pixel4less.com